Of course, "boring" is not the correct term. It’s mostly about always being the same. To always maintain the same corporate identity is very difficult. Always the same logo in the same place. Always the same colors, always the same fonts and always the same design elements. Not an easy task.
A corporate identity ensures coherence and recognizability in the image of your brand. This ultimately ensures that the target group knows how to recognize your brand and becomes familiar with it. In addition to having a corporate identity designed that fits both your brand and the target group, it is important to implement it consistently.
To create a corporate identity, it is important to first discover the underlying idea of your brand. This is possible with a canvas such as the Brand IDX. This way you discover things like the vision, mission and personality of the brand. Then a designer can get started with coming up with a color palette, typography and design elements. You maintain the corporate identity by looking back at the Brand IDX canvas and a corporate identity manual. In this way you make a clearly recognizable and trusted impression with your target group.
"Jullie gingen de uitdaging aan om een totaal nieuw project in beeld te brengen op een website ivm jeugdzorg, een groeiend bedrijf dat nog in kinderschoenen staat. Dankzij jullie respect werd ik enorm goed begeleid."
"Ever thought about how you come across as a brand? I got intriguing questions that made me think about how I would like to come across. Dyseno provides a good structure for expressing your identity. Thanks!"
"Dyseno has developed my complete corporate identity. They approach a project very professionally, from start to finish. In addition, both Daniel and Amran are very nice gentlemen who think along well."